While car-loving Brits are still shocked by the sight of the 'woke' self-destruction of once-iconic Jaguar, Americans are seeing evidence that the tide of corporate wokeness has finally turned. The campaign to “de-woke” corporate America has claimed its biggest win yet, with the news that retail giant Walmart is abandoning a broad range of “diversity” initiatives it had previously invested heavily in.
Walmart is the biggest empoyer in the USA and its rejection of left-wing cultural causes is a symptom of public unease over corporate brainwashing.
The company plans to stop participating in the LGBT pressure group Human Rights Campaign’s Corporate Equality Index, to “identify and remove inappropriate sexual and / or transgender products marketed to children” via third-party sellers on its website, to “Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids”; to “not extend the Racial Equity Center which was established in 2020 as a special five-year initiative”; to stop factoring identity quotas into arrangements with suppliers; and to discontinue “racial equity training” as well as use of the terms “LatinX” and “DEI.”