Money from a handful of billionaires is helping abortionists butcher babies. According to Politico, the “combined spending by Democratic candidates and super PACs makes abortion by far the most prevalent topic in Democratic messaging, according to the ad tracking firm AdImpact, beating out health care, the economy, and immigration.” The Dems dropped at least $175 million, accounting for over 32% of their total broadcast TV ad spending in 2024.
In many of the state-level referendums, pro-lifers were outspent by a factor of 12 to 1. In Florida, where an attempt to enshrine abortion in the state constitution failed under the leadership of Governor Ron DeSantis, abortion activists spent over $120 million trying to overturn the state’s pro-life laws. Interestingly, one of the few states where pro-lifers managed to roughly match abortion activists in spending—in Nebraska pro-lifers spent $12 million against $13.75 million—pro-lifers succeeded. A number of pro-life leaders have already pointed out that a combination of campaign cash and genuine leadership is key to winning state referendums in the future.
Indeed, one of the heartbreakingly narrow pro-life losses—in Missouri—was in part due to the lack of financial resources. “This is not the result we wanted but despite being outspent by millions of dollars life won in the majority of Missouri counties. Our work to protect the safety of women and the dignity of life continues,” said Stephanie Bell of Missouri Stands with Women. “Life supporters will not sit back and watch as Big Abortion works to dismantle all the health and safety protections put in place to protect women and babies. We will continue to fight and ultimately be victorious against the forces who see no value in life.”
As Secular Pro-Life reported on November 6:
Across the 10 states in total, PL [pro-life] side spent about $25M to PC [pro-choice] side’s $214M. So they spent about 9X what we did. Notably, only in NE and SD did PL spend more than PC: about 10% more in NE, about 60% more in SD. And those were both states we won.
But also notably, PC spent about half their cumulative money ($117M) in FL, over $100M more than PL, and still lost. Overall, in the 7 states where PC won, they outspent PL by an average of 30X (3000%) as much. (This is all based on Ballotpedia’s campaign finance sections for each amendment as of yesterday.)
Frankly given the sheer fortune PC spends, and given the deluge of deception that reaches millions of Americans (Crain, Barnica, Thurman, infant mortality rates, MMR in Texas, etc etc), it’s amazing that they still lose.
The numbers make it clear: Pro-lifers will need financial resources to fight the massive campaigns of the abortion movement in the months and years to come. The good news is that when pro-life campaigns are well-funded and well-led, life-saving victories are possible.